SEO strategy is the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching.
SEO strategy is necessary when:
- The website owner has big and defined goals to achieve in the global market.
- The niche you are targeting is a highly competitive market.
- The site is extremely large and has a number of pages which cannot be kept in mind.
There is no definite classification of strategies in SEO. But if inclined to divide the strategy, it can be divided on the basis of
- Current state of the site
- The goals of the site to achieve